Job Overview
We are an esteemed leader in the commercial landscaping industry with a robust presence throughout Ohio, Eastern Pennsylvania, Indianapolis, Chicago, and Ontario, Canada. With over 30 years of award-winning service and more than 25 locations, we are proud to be ranked among the top landscape companies in the nation.
We are in search of a Vice President of Marketing who will spearhead our marketing initiatives, enhancing brand visibility, customer engagement, and fostering the growth of our diverse portfolio of brands. In this senior leadership position, you will be tasked with formulating and executing innovative marketing strategies, working collaboratively across teams, and playing a crucial role in our mission to deliver exceptional experiences.
Key Responsibilities
- Develop and implement comprehensive multi-channel marketing campaigns focused on customer acquisition and retention.
- Collaborate intensively with sales teams to refine marketing leads and stimulate growth.
- Monitor and analyze key performance metrics (KPIs) to propose data-driven enhancements for improved outcomes.
- Continuously assess and refine marketing playbooks to optimize execution and results.
- Strategically allocate resources, including budgets and team management, to support effective marketing initiatives.
- Lead all internal and external communications to ensure clear and impactful messaging.
- Drive the development and implementation of a unified brand strategy across multiple brands, ensuring coherent messaging and timing.
- Manage advertising and marketing content across diverse platforms including digital, social media, email, print, and multimedia.
- Cultivate strong relationships with internal and external stakeholders to maximize service delivery and budgetary efficiencies.
- Stay abreast of industry trends to guide the formulation of data-informed marketing strategies aligned with business objectives.
- Oversee public relations efforts, ensuring consistent and favorable media representation for the organization.
- Lead, mentor, and manage the marketing team, overseeing selection, onboarding, training, and retention efforts.
Qualifications
- A Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
- At least 10 years of progressive marketing experience, with a minimum of 3-5 years in a leadership role.
- Proven track record in managing teams, contractors, and vendors, with demonstrable success.
- Experience in private equity-backed firms or high-growth environments, particularly within M&A contexts.
- Capacity to pass a background check and drug test.
Required Skills
- Outstanding written and verbal communication skills, capable of engaging diverse audiences.
- Highly driven, results-oriented, and well-organized with exceptional time management abilities.
- Proficient in building and nurturing strategic relationships with internal teams, external partners, and clients.
- Strong analytical skills, with experience utilizing tools such as GA4 and CRM systems to interpret data and tailor strategies.
- A passion for leading teams and contributing to a progressive, employee-focused workplace.
Career Growth Opportunities
This position provides significant opportunities for career advancement within a leadership context. By collaborating closely with other executives and managing a talented team, you will gain invaluable experience in a dynamic, high-growth environment.
Company Culture And Values
Our work culture emphasizes employee engagement and community involvement, fostering an environment that promotes collaboration and innovation. We are committed to building strong relationships and creating a supportive atmosphere for both personal and professional growth.
Employment Type: Other
